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Speech Analysis Michelle Obama - Referat



The speech delivered by Michelle Obama in September 2013 in the White House, Washington during the Convening on Food Marketing to children deals with the impact of advertising refering to children and the effects of an unhealthy nutrition.

Firstly, the First Lady welcomes the “experts, advocates, parents” (l.12) and refers to a tragedy. Describing the chance of eating habits, the wife of Barack Obama says people are changing their lifestyles, they are eating healthy food and enjoy it (“…a transformation in how we live and eat…” ll. 16-18). In contrast to this change, Obama points out the problem and mentions obesity rates are still increasing (“…obesity rates among low-income preschoolers dropped…” lf. 28). In addition unhealthy food is the biggest risk factor for “disease and death” (l.35). Going on with her personal chance as a mother of two girls (“…I was a busy working mom…” ll. 39-40), the speaker describes the daily problem of “a busy working mom” (l. 40). Referring to the impact of media in relation to children, she calls on to marketers as well as companies to change their advertising. Michelle Obama finishes her speech with her hopes and wishes referring to the meeting (“So I hope…” l.82).

Using many statistics as well as surveys (“…one in three kids is still on track to develop diabetes…” ll.31-33), the First Lady seems reliable just as well informed and is able to convince the audience. Starting many sentences with the personal pronoun “I” (“I started” l. 44; “I needed” l. 42), she shows her personal view on the matters and every women can identify herself with the speaker. People being attract are address directly with “All of you…” (l. 12) and “You’re experts, advocates, parents” (ll. 12-13). Additionally the wife of the president creates a friendly tone while making jokes (“As you know, I haven’t always lived in the White House” l. 39) and showing her happiness about the meeting (“It’s truly a pleasure…” l.4).
Expressing her hopes and wishes, the tone becomes optimistic at the end (“So I hope…” 82; “So I’m looking forward…” l. 86). Linking unhealthy food with negative words like “disease and death” (lf. 28) as well as “sugar, fat, salt” (ll. 56-57), Obama underlines the bad impacts of fast food referring to the health. Making use of the personal pronouns “we” (l.16) and “you” (l. 12) just as statements like “we are all in this together” (l. 85), the First Lady spreads community spirit and shows everyone is involve in this problem and has to handle. Using easy words and a clear structure, it is easy to follow her speech.

Underlining the negative impacts of an unhealthy lifestyle and nutrition, Obama shows the topic is a matter of the heart of her.




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